- The Philippines, Vietnam, and Indonesia will account for almost 90% of growth in online ad spend in Southeast Asia in the next five years
- The value of online advertising in the Philippines is expected to reach P1 billion this year
- 80% of an estimated population of 98 million – equivalent to some 72 million individuals – use mobile phones.
- The Philippines has the sixth highest number of mobile phone subscribers in Asia Pacific
- Filipinos send two billion SMS messages a day, more than anywhere else in the world
- Mobile telephony has clearly been embraced by economically challenged socioeconomic classes as an affordable and reliable way to interact with family and friends.
- Internet users – estimated at between 24 and 35 million – are disproportionately young, single, and surprisingly, poor.
- over 70% of Philippine Internet users go online at Internet cafés.
- 35% of Filipinos living in Cagayan de Oro accessed the Internet in the past month at the time of the survey.
Full story at Philippine Internet by the Numbers
