The Global Pinoy Centers are intended to meet the needs of returning OFWs and their dependents when they go shopping.
Sy said providing OFWs and their families with more comfortable facilities is SM’s way of recognizing their contribution to SM’s growth through their continued patronage.
Sy said: 'Whenever I have trips abroad, I was always being asked by foreign investors what drives SM’s growth and I told them it’s because of the remittances of our overseas-based workers.'
He added: 'After having major involvements in environmental issues, education, empowering the handicapped among others, I asked the people in the group now to focus on the OFWs in recognition for their vital role in enhancing SM’s growth...'
As of August 2009, about 2 million OFWs had remitted $12 billion to their families.
SM will build three Global Pinoy Centers at the SM Mall of Asia, SM Megamall and SM North Edsa this year. The 36 centers will collectively cost P180MM.
The Global Pinoy Center will
- assist OFWs in finding information on investment opportunities and provide them easier access to the Department of Labor and Employment and other government agencies such as the Philippine Overseas Employment Administration, Overseas Workers Welfare Administration.
- enable dependents of OFWs to pick up remittances directly from their loved ones even on weekends and holidays.
- function as a contact point for the present and former OFWs, balikbayans and their relatives.
OFWs and their families will be issued Global Pinoy card which will entitle them to avail themselves of discounts and freebies from SM Supermalls and other partner establishments, Global Pinoy cardholders could get 20 percent and 15-percent discount tuition discount in Asia-Pacific College and National University, respectively.