Philippine Internet Metrics

Michael Alan Hamlin, managing director of TeamAsia, wrote in a Manila Bulletin article about Philippine Internet metrics. Highlights:

• The Philippines, Vietnam, and Indonesia will account for almost 90% of growth in online ad spend in Southeast Asia in the next five years
• The value of online advertising in the Philippines is expected to reach P1 billion this year
• 80% of an estimated population of 98 million – equivalent to some 72 million individuals – use mobile phones.
• The Philippines has the sixth highest number of mobile phone subscribers in Asia Pacific
• Filipinos send two billion SMS messages a day, more than anywhere else in the world
• Mobile telephony has clearly been embraced by economically challenged socioeconomic classes as an affordable and reliable way to interact with family and friends.
• Internet users – estimated at between 24 and 35 million – are disproportionately young, single, and surprisingly, poor.
• over 70% of Philippine Internet users go online at Internet cafés.
• 35% of Filipinos living in Cagayan de Oro accessed the Internet in the past month at the time of the survey.

Full story at Philippine Internet by the Numbers